OpenAI has announced that its prototype, SearchGPT is now accepting people on its waitlist. All of the news articles say that are aiming to overtake Google as the #1 method of search by consumers. There are benefits and drawbacks to this for marketers, so you need to get fully prepared during this testing phase so you can see your content ranking well when the full roll-out happens. Some things will be similar, but there are some changes you need to make, and the goal is to help you achieve ranking in both search engines - traditional and AI-driven alike.